Let me show you why outreach doesn't work for you
Disclosure: this post contains affiliate links. If you sign up through them I earn a commission at no extra cost to you. I only write about tools I run on my own properties. Let me show you why outreach doesn't work for you I want to start with arithmetic rather than opinion, because link building is the area where the gap between what agencies say and what actually happens is widest. Here's a real manual outreach campaign, costed honestly: Task Time Realistic output Build a prospect list of 300 relevant sites 6–10 hrs 300 domains, maybe 180 with findable contacts Find and verify email addresses 4–6 hrs ~150 deliverable Write and send a 4-email sequence 5–8 hrs 150 contacts × 4 touches Handle replies, negotiate, chase 8–15 hrs 5–12 replies at a 3–8% rate Produce the guest content 6–12 hrs 3–6 published links Total 29–51 hrs 3–6 links At a modest £40/hour internal cost, that's £1,160–...